GenScript Biotech is a biotechnology company engaged in life science research and early-stage drug development, maintaining a global leadership position in the gene synthesis service market.
As GenScript’s first official PR event in the European market, DONGXI Strategy organized the GenScript Biotech Global Forum in London, selecting a venue of historical significance in the heart of London; and amplifying the event’s impact through real-time photo streaming and digital engagement.
We designed and executed with thoughtful attention to brand narrative: the forum brought GenScript’s deep scientific heritage and spirit of innovation to life — reflecting its vision to connect global biotechnology excellence with forward-looking research.